According to comScore Americans watched more than 21 hours of streaming video each during October; 184 million viewers tuned in to watch more than 42 billion video clips for the month. The continued adoption rate of video makes it an attractive option for many marketers. The key, of course, is to improve video's ROI and two new releases may help brands serve more relevant, targeted video messages to in-market consumers.
First, from Mixpo, the SmartVideo Frameworks. These new video templates should help businesses create overlay video clips with interactive content to improve engagement levels.
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